Thursday, May 27, 2010

Quail Hollow Country Club


Quail Hollow is a unique country club because it is apart of ClubCorp. When we met with Mr. Ranney, he explained to us that ClubCorp is a large organization based in Dallas that owns and manages country clubs throughout the nation. All the clubs are interconnected and share profits and losses. Quail Hollow has done very well due to its low dues but has not been given the capital to expand because of losses to another ClubCorp club for example in Georgia due to a drastic flood. ClubCorp has a special niche of business members because they can attend other clubs while traveling. Quail Hollow is unique because the dues are extremely low compared to other clubs ($375 month). However, with a lower price comes less exclusivity with 25% of golf play coming from non members. With two courses the problem is less of an issue. The club is very young with an average age of 44.
Quail Hollow has an affiliation with the Quail Hollow hotel. For $184 a night, you can play the course for free. Travelers can stay at the hotel while on business and use their ClubCorp membership.

The economy has effected all clubs hard and Quail Hollow is no exception. ClubCorp is forcing all employees to take two weeks off unpaid which amounts to a 2% reduction in salary. They have cut a lot of jobs so a lot of detailed work is lost. ClubCorp has two major philosophies to their members: 1.) No food and beverage minimums and 2.) No assessments. ClubCorp is connected to major companies to get deals for food and golfing equipment at a cheaper price. While this helps keep the price down, sometimes the quality is not as high because there is no competition between vendors. It occupies a unique niche for high middle class families because of its affordability.

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